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about us

JG Performance Camps was created in 2019, with the idea of helping young up and coming athletes who are aspiring for improvement.

Team lead James Guy is a multi world and olympic medalist who has seen the highs and lows in the sport of swimming and has a goal in place in passing on his experiences to the next generation of athletes.

Behind the JG Team is the people who have and are still helping James on his journey.

Their knowledge and their expertise is second to none, and  is effectively an athletes dream to getting the best out of them. Furthermore they will be the people who are part of the JG Performance team, all members of the JG Team will be attending future camps.

Remember, happiness is swimming fast.

Meet the Team

James is a multi event Olympic and World medalist, he has progressed from starting right at the very beginning of the sport, racing at the Somerset county championships to being a double Olympic Gold Medalist and world record holder.

James seen the highs and lows as an athlete, and emphasises how important it is to have a good team around you.


Richard Chessor is the Physical Performance Lead and Lead Nutritionist for British Swimming.  

With over 20 years of experience, he works with the best swimmers and coaches in the country to help ensure their diet and nutrition strategies maximise their performance. 

James and Rich have worked together since 2017.

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Tom Bates is the leading sport psychologist in British Swimming. He has extended into other professional sports working with GB Basketball, Boxing, Rugby, and his main sport professional football.


During the Summer Olympics of 2020, he worked with select Team GB athletes who won numerous medals to maximise performance under pressure, engaging and applying peak performance principles based on the science of psychology.

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Daniel Liu has a masters degree in sport & exercise phyisology. Now a powerlifter and being a former National age group and youth medalist, in swimming.


He also attended Millfield School, being close friends and training partners, he has seen what it takes to get the most out of the sport and to succeed in the pool and on land.


Liam Willcox's coaching career started at a small club in Somerset and has already taken him to some amazing places both at home and abroad. 

He has coached at Millfield School and for the Somerset County Team, the Inter Regionals Team and was a lead coach for the South West Para Team at the British Swimming Para International and 2016 Rio Paralympic Trials.

Along with this he has have been a coach for multiple Swim England’s Talent Development Camps and has been fortunate in working with outstanding athletes and coach’s including swimmer Steph Millward 10x Para Olympic medalist.


Luke Guy is a qualified level 2 coach, who has worked with big clubs in the northwest of England. He helped James win 2 Gold medals in Tokyo calling Luke the 'tactician' and has played a massive part of every medal James has won in his career.

His enthusiasm for pushing his swimmers is always 100% and believes any swimmer which puts the work in, can only set their own limits.

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